Earn big. Stay small.

For the Solo Expert who wants a low-lift AI-powered system so your business doesn’t have to depend on you for everything.

You’ll fix the manual systems and processes where money is leaking, create more capacity to earn, and scale without choosing between hiring a team or doing everything yourself.

SHOW ME HOW IT WORKS!

You don’t need more expertise.

You have the experience. You have the ideas. And you have the offers.

What you don’t have is: CAPACITY.

Too much of the business is still being run through the 50+ tabs open in your brain, scattered on stickies, and waiting in your inbox so you can "get to it later."

That’s where the money is leaking...

That follow-up you meant to send.

The content you keep recreating from scratch.

The sales call prep you cobble together at the last minute.

The client questions you keep answering on repeat.

All of it depends on whatever your brain can remember ~ in the moment or during the day.


More leads won’t fix your capacity problem.

And the whole time, you’re wondering why it feels so damn hard to make more money when you know you're so damn good at what you do.

Here's the bigger problem...

YOU. ARE. THE. SYSTEM.

You’re not trying to grow a bigger company. You’re just trying to stop being the copywriter, sales manager, client support specialist, operations lead, and money brain of the business every single day...

“Wendy's AI-powered operating system is next level.

Coming from big corporate structures, I've seen how management teams work. This is how AI should work for small business owners."


~ Jo Milgrew, Dog Behavior Specialist

Being solo isn't capping your income.

(Being stuck in task-mode is.)

*Staying small* is a smart, strategic business model.

It means you can be lean, focused, profitable, and intentionally simple.

It can mean you get to keep the business you actually wanted ~ without payroll, team drama, endless meetings, or a backend that suddenly needs its own backend.

The problem is not that you haven't hired support.
It's that you’re running a task-by-task business.

Every follow-up, post, sales prep note, client question, money decision, and half-built idea depends on you noticing it, remembering it, and chasing it down.

That’s a hella-expensive way to run a business.

The Solo Expert OS™ helps you stop the task-by-task nonsense and start running from a low-lift, AI-powered system.


Instead of chasing whatever’s most urgent in the moment, you’ll have support across the parts of your business that keep capping your capacity:

  • marketing + visibility
  • sales prep + follow-up
  • client support + onboarding
  • business operations + money
  • and bringing your best ideas to life

Not so you can build a bloated, overcomplicated AI machine that takes more time to manage than your old manual system...

So your business can finally stop depending on YOU for every damn thing.

What your business is missing is…

The low-lift, AI-powered system that helps you STOP being the system.

The Solo Expert OS is the proven AI-powered operating system built specifically for Solo Experts who want to replace the manual busywork, scattered follow-through, and business support gaps that keep everything depending on them.

It's organized into the three departments where Solo Experts usually lose the most time, energy, capacity, and money. Inside those departments, your seven AI Directors support the repeatable work that keeps pulling you out of your highest-value role ~ so you can stop remembering, recreating, chasing, answering, organizing, and holding it all together yourself.

Marketing & Sales Dept.

More hot leads. Faster follow-up. Easier sales.

1. DIRECTOR OF MARKETING

Your brand + visibility ambassador who writes your emails, social posts, sales pages, and launch copy ~ in your voice, every time. No more blank screens. No more rebuilding the same messaging from scratch. No more letting your best ideas sit in a notes app because you don’t have the brainpower to turn them into usable content.

2. DIRECTOR OF SALES
Your personal sales strategist who preps you for every discovery call, drafts follow-ups in minutes, and makes sure no hot lead ever slips through the cracks. You'll feel confident, and in control of your sales.

Client Results Dept.

Happier clients. Half the work.

3. DIRECTOR OF CLIENT SUCCESS
Your behind-the-scenes client results expert who supports you give that personal touch to each client. This speeds up onboarding, VIP day prep, client review, and more.

4. DIRECTOR OF CURRICULUM
This director turns your expertise into a seamless learning experience ~ so your program becomes easier to support, improve, and deliver without rebuilding everything from scratch.

Business Operations Dept.

More structure. Less of what you hate doing.

5. DIRECTOR OF OPERATIONS
Your systems + structure Director who helps you organize what’s working, spot what needs attention, and keeps the backend from living in your head.

6. DIRECTOR OF MONEY
Your money and mindset strategist who helps you see the real numbers, analyze what's actually working, and helps you make smarter decisions ~ without needing an accountant on payroll.

7. CHIEF OF STAFF
The one who runs YOUR brain. Your Chief of Staff keeps you focused, prioritized, and moving forward on the right things ~ so you stop spinning and start running yoru business like the CEO you are.

You’ll finally have a complete system supporting the work that’s been eating up your capacity, energy, nights, and weekends.

"We made an extra $13K just in resigns!

When we launched our offer with customized AI built in, alumni who had already graduated enrolled again just for access."

~ Marisa Corcoran, The Copy Confidence Society©

What becomes possible...

Instead of using AI like a virtual assistant that saves you an hour here or there…

  • You have an end-to-end strategic implementation system that gets time-consuming work off your plate ~ so you stop using AI for one-off tasks and start using AI-as-a-System.

Instead of losing hot, ready-to-buy leads because your follow-up relies on your memory and bandwidth...

  • You have sales support that helps you prepare, follow up, and close the loop faster ~ so warm leads don’t go cold just because you’re busy running the rest of the business.

Instead of starting from scratch every time you need content for emails, social, and collaborations…

  • You have a repeatable way to turn your ideas, offers, frameworks, and opinions into visibility content ~ so staying consistent doesn’t depend on having a half-day free or a miracle burst of brainpower.

Instead of making big decisions based on scribbled notes, gut feelings, and whatever your brain can remember today…

  • You create a clear system for priorities, processes, and money decisions ~ so you can stop running your business on vibes and start seeing what actually needs your attention.

Instead of believing the hype that growth and scaling means hiring people you now have to train, manage, and pay…

  • You open up more capacity and breathing room ~ so you can think more and earn more while taking advantage of being solo.

What's waiting for you inside...

This is NOT a giant 50-hour video course you have to “get through” before it becomes useful. And it’s not another AI prompt bundle that gives you 400 things to copy, paste, tweak, and somehow turn into a business system yourself.

Inside The Solo Expert OS, you get the pre-made, plug-n-play system tools and training you need to get the redundant, monotonous work out of your head and off your plate, and into AI-powered syste that actually knows what it’s supposed to do.

01

AI Director Suite

Seven AI Directors across the three departments:
Marketing & Sales, Client Results, and Business Operations.

Each Director comes with:
Step-by-step training so you understand what that Director does, where it fits in your business, and how to use it without overcomplicating the process.

A practical implementation Playbook so you know exactly how to install, customize, and start using the Director in your actual business.

Custom instructions so your Director has a clear role, knows what kind of support it’s there to provide, and doesn’t act like a random chatbot with no job description.

Use-case prompts and workflows so you can put each Director to work faster on the repeatable tasks that usually drain your time, energy, and follow-through.

So instead of staring at a blank chat wondering what to ask AI, you have a clear path for building support that knows what it’s supposed to do.

02

AI Skills Made for Your Directors

You’ll get access to a growing suite of Claude-Based AI Skills developed specifically to give your Directors extra speed, structure, and functionality.

The Suite currently includes 8 ready-to-install Skills for your Director of Marketing and Director of Sales, with more added monthly.

These Skills support repeatable marketing and sales tasks like offer messaging, brand voice, sales call prep, follow-up, proposals, launch support, content creation, and more.

(Note: The AI Directors work in Claude or ChatGPT. The Claude-Based AI Skills Suite is an added power layer for Claude users.)

03

Private User-Only Group

You’ll get access to the private user community where you can ask questions, get support, share wins, and stay connected with other Solo Experts ~ without adding another group call to your calendar.

This is also where you’ll get announcements, get new trainings, updates, and additions available exclusively to The Solo Expert OS users.

04

Bonus: AI-Assistant & GPT-Building System

You’ll also get my proven AI Assistant & CustomGPT-Building System for turning your intellectual property, frameworks, and methodologies into front-end, client- and student-facing AI support tools.

This helps make your support and expertise more accessible to your clients, students, and buyers between touchpoints ~ so everything does not have to depend on you answering another question in real time.

05

One Year of Updates

You’ll get one year of updates to The Solo Expert OS, including new trainings added, added Claude Skills, and additions to the AI Directors as the AI tools continue to evolve.

Most Solo Experts think they only have two choices...

Hire help and take on payroll and managment, or keep doing everything themselves and stay overworked, maxed out, and under-supported.

The Solo Expert OS is your missing third choice.

$497 pay-in-full
or
2 payments of $275

Your low-lift roadmap...

Month 1
Create Visibility & Sales Capacity

Start with the places where money usually leaks fastest: content, visibility, sales prep, and follow-up.

You'll create your Director of Marketing and Director of Sales to stop these leaks fast!

Month 2
Double your
Client Capacity

Add support for onboarding, client questions, curriculum, resources, and the pieces of delivery that keep pulling you back into manual support.

Next, you'll create your Director of Client Success, and Director of Curriculum to help you support your clients and offers.

Month 3+
Optimize your Operations & Money

Install support for priorities, backend flow, processes, and money decisions so the business stops running from your brain, your notes app, and whatever feels urgent that day.

Finally, you'll create your Director of Ops, Chief of Staff, and Director of Money, to take even more burden off your shoulders and scale without hiring.

You don’t need to install everything at once to feel the difference.

Start where the leaks are costing you the most, build from there, and create a system that gets stronger over time.

"I’ve stopped hiring copywriters and eliminated products that weren’t selling."

Before working with Wendy, I had freebies and low-priced digital products that were just collecting dust. Nobody was buying them. People didn’t want to go through a workbook — even though my process was clearly laid out. I saw a shift happening... People wanted results faster and quicker.I knew I needed to do something different.

That’s where Wendy came in. She helped me simplify and create a clear plan. Now, I have a new AI-based product that’s built on my methodology and sells from podcasts, the stage, and more. And I’ve stopped hiring copywriters and eliminated products that weren’t selling."

~ Mallika Malhotra, The BrandCEO

"In one weekend, I built all 3 directors AND my entire DFY Podcast launch process - a framework that has been in my head for 4 years!"

Everything was a mess. And I struggled with implementation and execution. The ideas I have are crazy. And so I knew this was something I needed. It really came down to the fact that I disappointing clients and myself.

So I dove into building my Sales Director and Marketing Director. And I got so much work done. I have been a podcast manager for four years, and I finally have support."

~ Pamela Krista, Podcast Manager

This is for you if...

  • You've been told "you need to hire" to scale ~ but you don't want a team.
    Managing people, training them, dealing with HR headaches, losing flexibility ~ that's not why you started your business. You want more capacity without more people.
  • You’re maxed out on capacity, but you don’t want your next level of growth eaten up by payroll.
    You've done the math. An OBM or VA costs $1K-$3K/month. A co-coach costs $2K-$3K/month. That's $20K-$30k per year ~ and you're supposed to train them, manage them, and hope they don't flake out. Uh, no.
  • You keep saying no to opportunities you actually want.
    New clients. New offers. New revenue....
    The opportunity isn’t there, but you don’t have the capacity to hold it without everything depending on you.

  • You’re using AI every day ~ but your business still runs the same way.
    AI may help you write faster or brainstorm quicker. Great. But if you’re still chasing tasks, recreating work, remembering follow-ups, answering repeat questions, and holding the backend together yourself, your capacity hasn’t actually changed.
  • Things are falling through the cracks, and you know you’re better than this.
    You forget to follow-up. Clients wait too long. Great ideas get forgotten. Content gets rushed. Too much depends on you noticing, remembering, responding, and holding it all together.

If you're nodding along like "Yep. That's me."

You're ready for The Solo Expert OS.

"What really stood out was how Wendy helped me think through the strategy first - not just the tech."

I’ve taken a few other trainings on AI, but Wendy's program was the first one that actually clicked for me. She made everything feel simple and doable, even though I had zero experience going in.


~ Christina Rava, Launch Strategist for Course Creators

I’m not here to make AI impressive.

I’m here to make it useful.

Hi, I'm Wendy...

I spent 25+ years in marketing, operations, and small business systems ~ which basically means I’ve seen every possible version of smart people making their businesses harder to run than they need to be.

In 2017, I left corporate and started helping online coaches, program creators, and service-based experts build uncomplicated systems for the work that kept draining their time, energy, and capacity.

And then AI changed the game.

Not because everyone suddenly needed to become an AI expert.

Because Solo Experts finally had a practical way to get real business support without defaulting to hiring, payroll, management, and a bigger backend.

That’s why I created The Solo Expert OS.

It brings together what I know best: marketing, sales, operations, client experience, simple systems, and practical AI implementation ~ so you can get repeatable work out of your head, off your plate, and into a system that actually supports the way your business runs.

Because you don’t need to build a business that eats your life.

You need a smarter way to run the one you already have.

"I made over $13K in my launch using Wendy's system ~ and saved so much time!"

~ Hailey Krajewski, Copywriter

Got questions?

I got your back.

1. I'm not tech-savvy. How hard will this be?

It's not hard! In fact, if your business's operating system requires you to become a “tech wizard,” AI expert, or manager of thirty-something "AI employees," that’s not a low-lift system. That's a whole new job!

The Solo Expert OS is designed to help fix the old, outdated systems you currently have ~ without overcomplicating the business you were trying to keep small in the first place.

3. Can I use this with Claude or ChatGPT?

Yes! The Solo Expert OS™ is "platform-agnostic" and designed to work in Claude or ChatGPT, so you can create an easy-to-use AI-powered system without being locked into one platform.

(ChatGPT does not have a Skills feature, so the Claude AI Skillsare an added power layer for Claude users.)

4. Will this make my business sound generic?

Not if you follow my process and Playbooks, it won't be generic! AI should not replace your voice, judgment, or expertise. It should support it.

The Solo Expert OS helps you give your thinking somewhere to go, so you’re not starting from scratch every time you need content, follow-up, client support, curriculum, or decision-making help. You're still in charge and brand voice. The OS supports you!

4. Is this just a bunch of CustomGPTs?
No. CustomGPTs are great and highly useful for supporting your clients and students.

But they are not a whole business system.

The Solo Expert OS is AI-powered strategy and implementation support across the 3 key areas of your business, including marketing, sales, client results, business operations, and money-related decisions.

5. Can I really grow my income and still stay solo?

YES - but only if you stop running your business the same way you did three years ago.

The Solo Expert OS helps you open up more capacity by replacing the manual processes that keep your time, energy, and follow-through maxed out.

When your business has support for visibility, follow-up, client support, operations, and money-related decisions, you create more room for the work that actually grows your income ~ while staying solo.

6. How is The Solo Expert OS different from other AI systems?

The Solo Expert OS is not built for “AI experts,” tech bros, or people who want to play with code all day.


It’s built to work directly inside Claude Chat or ChatGPT, with no AI expertise necessary. This is designed specifically for one-person businesses who want a low-lift, un-techy way to use AI and take real work off their plate ~ without building a complicated system they now have to manage.

7. What do the AI Directors actually do?

The AI Directors are your strategic implementation partners. They support the work that keeps you stuck in task-mode ~ so you can get back to growing your business.

Instead of asking AI random questions and hoping it gives you something useful, you’ll have specific Directors built to support different parts of your business.

  • Your Marketing & Sales Directors help with visibility, content, sales prep, follow-up, and turning interest into action.
  • Your Client Results Directors help with onboarding, client resources, curriculum support, and repeat questions.
  • Your Business Operations Directors help with priorities, processes, backend flow, and money-related decisions.

The point is not to give you more AI to manage.
The point is to get work off your plate so you can stop being the system.

8. How do I know where to start?

Typically, I recommend that most Solo Experts start where money is leaking fastest: marketing + sales.

That means you’ll start by building your Director of Marketing and Director of Sales, so you can get support with visibility, content, sales prep, follow-up, and the work that helps turn interest into action.

You do not need to install everything at once. Start where the leaks are costing you the most, then build from there. You'll start seeing and feeling the benefits immediately.

"Wendy is dedicated to helping you create the best GPTs and AI systems for your business!"

~ Brenna McGowan, Launch Strategist

You can choose to EARN BIG + STAY SMALL.

You don’t have to build a bigger business to create more capacity.

You don’t have to hire a team, add more calls, or keep carrying the manual work yourself.

You can choose a simpler way to scale your income without scaling the size of your business.

When you join The Solo Expert OS, you’ll get the AI-powered operating system, trainings, playbooks, custom instructions, and practical support you need to start getting real work out of your head and off your plate.